Marcy McGinnis is an Alda-certified instructor. She was instrumental in the creation of the Alda Center and its curriculum development beginning in 2009. Calling upon her decades-long career in broadcast news, she is also at the core of the Center’s curriculum that concentrates on dealing with the media and helping scientists improve their skills communicating with audiences via television, radio, print and digital outlets. Marcy is a strong believer that experiential workshops that increase self-awareness and audience awareness are the foundations and motivating forces of successful science communication. She absolutely loves seeing workshop participants transform their methods of communication “right before her eyes."
McGinnis is an award-winning television news network and cable senior executive. She had a career at CBS News that spanned over three decades. As senior vice president of news coverage, she managed the network’s news-gathering and news coverage operation and the development of the network’s on-air talent and producers worldwide. After CBS News, McGinnis served as the associate dean of Stony Brook University’s School of Journalism where she created the broadcast curriculum and taught many courses including on-air performance. In addition to the Alda Center, she helped create the Center for News Literacy and the Marie Colvin Center for International Reporting. McGinnis was awarded honorary doctoral degrees from Marymount University, Arlington, VA and Hofstra University’s School of Communication, Hempstead, NY. She earned her bachelor’s degree in history from the State University of New York.