A team from the Alda Center will visit the University of Massachusetts Amherst to help researchers learn to communicate more effectively with people outside their field, including the general public, policy makers, the media, students, potential employers or funders, and prospective collaborators in other disciplines. Through discussion and practice, we will focus on fundamental skills — knowing your audience, connecting with your audience, and speaking clearly and conversationally about your work and why it matters. This event is private, with participation by invitation only.
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Assistant Professor of Practice
In addition to her work as an Alda-certified facilitator, Brenda’s social science research into communication helps develop and continuously improve the Alda Center’s workshops. Brenda is dedicated to discovery of knowledge, and enjoys working at the Alda Center because of the team’s commitment to sharing information, and empowering others to do the same. Brenda holds a doctoral degree in health communication from George Mason University, and has published her work in peer-reviewed journals, books, and other publications.
Marcy McGinnis is an Alda-certified instructor. She was instrumental in the creation of the Alda Center and its curriculum development beginning in 2009. Calling upon her decades-long career in broadcast news, she is also at the core of the Center’s curriculum that concentrates on dealing with the media and helping scientists improve their skills communicating with audiences via television, radio, print and digital outlets. Marcy is a strong believer that experiential workshops that increase self-awareness and audience awareness are the foundations and motivating forces of successful science communication. She absolutely loves seeing workshop participants transform their methods of communication “right before her eyes."
Flowing from her work as an Alda-certified instructor, Nancee’s special focus is on building online curricula for the Alda-Kavli Learning Center that explore new ways to create authentic engagement. Few things excite her more than fully embodied communication and she is thrilled to be able to help scientists connect to their passion, their bodies, and their audiences. Nancee graduated magna cum laude from Grand Valley State University with degrees in communication and writing. She completed her graduate work in dramaturgy at Stony Brook University.
Along with his work as an Alda-certified instructor, Terry’s theater background spans a career of 50 years. As the founder of Brooklyn’s Irondale Ensemble, he has taught hundreds of actors and non-actors to use improvisation as a tool of enhanced communication; building bridges that help us better understand each other. Aside from his continued work on stage, he can be sometimes be seen on TV. Terry also created To Protect, Serve and Understand, an improv training program for New York City police officers, to help them communicate more effectively with community members.