Writing for Your Audience

Writing for Your Audience

Wednesday, October 28
2:00 - 5:00 pm ET

Register here

Space is limited.

Writing about science and research poses unique challenges for experts. Without an opportunity for another person to ask questions in the moment, writers must try to anticipate and address readers’ questions and interests in advance.

In this three-hour online workshop, researchers will learn to share their work and its significance in ways that inspire and respond to audience needs. Participants will explore ways to use evocative language, learn to recognize jargon and other concepts that may challenge diverse audiences, and practice with their peers.

This program is appropriate for a variety of written communication goals, and is designed for researchers writing for individuals outside of their particular field: reviews or articles, opinion pieces, blog posts, and other mainstream media or public outreach content.

By the end of this program, participants will:

  • Explore audience-centered communication and writing
  • Practice vivid, clear, jargon-free writing Get rid of their inner censor for initial drafts
  • Gain flexibility in shaping an effective message for specific audiences
  • Discover new editing techniques to uncover the core of a message