About the Online Workshop:
You've considered your audience and empathically taken their perspective into account. You've chosen a goal that's centered on how you want to impact them, one that's realistic in scope and inspiring to you. Now what? How on earth do you begin to shape your message to achieve that goal? Which tactics will you choose, and which ones will you forego?
This online workshop is designed to help scientists apply the audience-centered strategy to the choice and implementation of specific communication tactics. Set aside that generalized "bag of tricks" and instead take up an approach that's specific and contextual.
- Understand the importance of choosing specific tactics for effective communication
- Apply audience-centered strategy to the choice and implementation of tactics
Preference will be given to those who have taken either our Know Your Audience or Know Your Goal workshops.
Spring 2020 Sessions:
Space for this online workshop is limited. Applications will be accepted on a rolling basis and participants will be notified upon acceptance. We will close applications for each session as they become filled.