Know Your Goal

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About the Online Workshop:

“The facts should speak for themselves.” As much as we’d like this to be true, when it comes to science communication this assumption can be a grave mistake. Data must be interpreted, framed, and delivered in an impactful way — by you, the human scientist! But how on earth do you determine how to frame your message, or determine what delivery will be most impactful?

This online workshop is designed to help scientists know what makes an effective communication Goal, and the importance of pursuing it actively with an Audience. One Goal does not fit all Audiences. Effective science communication hinges on directing your knowledge of Audience and understanding of context toward a realistic and inspiring Goal.

Objectives:
  • Understand the importance of knowing about your Goal for effective communication
  • Shift your approach to communication toward one that is Audience-centered and realistic
Fall 2019 Sessions:

Space for this online workshop is limited. Applications will be accepted on a rolling basis and participants will be notified upon acceptance. We will close applications for each session as they become filled.

Nicole Leavey's picture

Nicole Leavey, PhD

Assistant Professor of Practice

Nicole is an assistant professor of practice and an Alda-certified instructor at the Alan Alda Center for Communicating Science. She loves to connect research to practice while facilitating Alda Center experiential workshops. Nicole leads evaluation efforts for the different Alda Center curricula, and her research interests focus on scientists’ public engagement activities, science communication, and gender roles. She contributes to the Center’s evidence-based curriculum design process, and delivers communication workshops for scientists at academic and professional institutions. She holds a PhD in technology, policy and innovation from Stony Brook University’s College of Engineering and Applied Sciences.

Nancee Moes's picture

Nancee Moes, MFA

Improvisation Lecturer

Flowing from her work as an Alda-certified instructor, Nancee’s special focus is on building online curricula for the Alda-Kavli Learning Center that explore new ways to create authentic engagement. Few things excite her more than fully embodied communication and she is thrilled to be able to help scientists connect to their passion, their bodies, and their audiences. Nancee graduated magna cum laude from Grand Valley State University with degrees in communication and writing. She completed her graduate work in dramaturgy at Stony Brook University.