Know Your Goal

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About the Online Workshop:

“The facts should speak for themselves.” As much as we’d like this to be true, when it comes to science communication this assumption can be a grave mistake. Data must be interpreted, framed, and delivered in an impactful way — by you, the human scientist! But how on earth do you determine how to frame your message, or determine what delivery will be most impactful?

This online workshop is designed to help scientists know what makes an effective communication Goal, and the importance of pursuing it actively with an Audience. One Goal does not fit all Audiences. Effective science communication hinges on directing your knowledge of Audience and understanding of context toward a realistic and inspiring Goal.

Objectives:
  • Understand the importance of knowing about your Goal for effective communication
  • Shift your approach to communication toward one that is Audience-centered and realistic
Summer 2019 Sessions:

Space for this online workshop is limited. Applications will be accepted on a rolling basis. We will close applications for each session as they become filled.

Radha Ganesan's picture

Radha Ganesan, PhD

Assistant Professor of Practice & Message Design Lead

Radha Ganesan has been working in the areas of Education and Training for the past 13 years. She comes with extensive experience in designing and delivering professional development learning experiences for a wide range of sectors.

Nancee Moes's picture

Nancee Moes, MFA

Improvisation Instructor

Nancee Moes is a teacher, director, and performer.  When she's not working on new curricula she teaches undergraduate and graduate students, pushing them to develop skills in presence, audience connection, and personal investment.  She is also the coordinator for Science Unplugged, a program where she coaches 30 minute talks that Stony Brook graduate researchers develop about their work, then 'tour' in local high schools.