Know Your Audience

October 2, 2018 — 3:00PM ET

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Date: October 2, 2018
Time: 3:00 PM EST
Duration: 90 minutes
Cost: Free!

About the Online Workshop

How many of us fall into the trap of using the same talk no matter who the audience and expect it to stick? For example, giving the same talk about ‘Antibacterial Resistance’ to doctors as you would to a class of 11-year-olds. Would the message stick? The answer is no! What would work then? Where does one even begin?

This online workshop, sponsored by the Kavli Foundation, is designed to help scientists know and connect with different types of audiences from general public, peers and professors to potential employers, policy makers, or family members. There is no one audience when it comes to science communication. The key tenet to effective science communication is getting to know who these different groups of audiences are, how to connect with them and shape your message.

Session Objectives:
  • Understand the importance of knowing about your audience for effective communication
  • Increase empathy for your audience - understand how they view you, and you view them

Space for this online workshop is limited. Applications closed at 5:00pm ET on Friday, September 21st. Please check back for more online workshops to be offered!

Workshop Instructor(s)
Radha Ganesan's picture

Radha Ganesan, PhD

Curriculum Designer & Message Design Faculty

Radha Ganesan has been working in the areas of Education and Training for the past 13 years. She comes with extensive experience in designing and delivering professional development learning experiences for a wide range of sectors.

Christine O'Connell's picture

Christine O'Connell, PhD

Assistant Professor of Science Communication

Dr. Christine O’Connell is an Assistant Professor of Science Communication at the Alda Center and School of Journalism where she works on improving STEM communication to the public and engagement with the community. Christine was the Alda Center’s founding Associate Director where she worked to build the Center and its curriculum to international renown.