Know Your Audience

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About the Online Workshop:

How many of us fall into the trap of using the same talk no matter who the audience and expect it to stick? For example, giving the same talk about ‘Antibacterial Resistance’ to doctors as you would to a class of 11-year-olds. Would the message stick? The answer is no! What would work then? Where does one even begin?

This online workshop, sponsored by the Kavli Foundation, is designed to help scientists know and connect with different types of audiences from general public, peers and professors to potential employers, policy makers, or family members. There is no one audience when it comes to science communication. The key tenet to effective science communication is getting to know who these different groups of audiences are, how to connect with them and shape your message.

Objectives:
  • Understand the importance of knowing about your audience for effective communication
  • Increase empathy for your audience - understand how they view you, and you view them
Spring 2020 Sessions:

Space for this online workshop is limited. Applications will be accepted on a rolling basis and participants will be notified upon acceptance. We will close applications for each session as they become filled.