Know Your Audience

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About the Online Workshop:

How many of us fall into the trap of using the same talk no matter who the audience and expect it to stick? For example, giving the same talk about ‘Antibacterial Resistance’ to doctors as you would to a class of 11-year-olds. Would the message stick? The answer is no! What would work then? Where does one even begin?

This online workshop, sponsored by the Kavli Foundation, is designed to help scientists know and connect with different types of audiences from general public, peers and professors to potential employers, policy makers, or family members. There is no one audience when it comes to science communication. The key tenet to effective science communication is getting to know who these different groups of audiences are, how to connect with them and shape your message.

Objectives:
  • Understand the importance of knowing about your audience for effective communication
  • Increase empathy for your audience - understand how they view you, and you view them
Summer 2019 Sessions:

Space for this online workshop is limited. Applications will be accepted on a rolling basis. We will close applications for each session as they become filled.

Radha Ganesan's picture

Radha Ganesan, PhD

Assistant Professor of Practice & Message Design Lead

Radha Ganesan has been working in the areas of Education and Training for the past 13 years. She comes with extensive experience in designing and delivering professional development learning experiences for a wide range of sectors.

Nicole Leavey's picture

Nicole Leavey, PhD

Message Design Faculty

Dr. Nicole J. Leavey is a Postdoctoral Research Associate at the Alan Alda Center for Communicating Science. She holds a Ph.D. in Technology, Policy and Innovation from Stony Brook University, College of Engineering and Applied Sciences. Her research interests focus on public engagement actions of scientists, science communication training and gender roles. She also contributes to evidence-based curriculum design and delivers communication training for scientists at both academic and professional institutions.

Brenda MacArthur's picture

Brenda MacArthur, PhD

Message Design Faculty

​Dr. Brenda MacArthur is Message Design Faculty and Health Communication Research Lead in the Alan Alda Center for Communicating Science. With a background in communication, health care, and curriculum design and assessment, Dr. MacArthur brings a unique perspective to designing and delivering evidence-based communication training for scientists and medical professionals. Much of Dr. MacArthur’s work is translational and centered on the intersection of health and instructional communication to improve the quality and continuity of health care for patients and improve health outcomes for patients and communities.

Nancee Moes's picture

Nancee Moes, MFA

Improvisation Instructor

Nancee Moes is a teacher, director, and performer.  When she's not working on new curricula she teaches undergraduate and graduate students, pushing them to develop skills in presence, audience connection, and personal investment.  She is also the coordinator for Science Unplugged, a program where she coaches 30 minute talks that Stony Brook graduate researchers develop about their work, then 'tour' in local high schools.

Christine O'Connell's picture

Christine O'Connell, PhD

Assistant Professor of Science Communication

Dr. Christine O’Connell is an Assistant Professor of Science Communication at the Alda Center and School of Journalism where she works on improving STEM communication to the public and engagement with the community. Christine was the Alda Center’s founding Associate Director where she worked to build the Center and its curriculum to international renown.

Temis Taylor's picture

Temis Taylor, PhD

Message Design Faculty

Dr. Temis G. Taylor is a Message Design Instructor and Science Communication Researcher at the Alan Alda Center for Communicating Science. As the Center’s lead on Climate Change Communication, she is an advocate for the development of communication skills as a pathway to reduce polarization and improve trust among scientists, the public, and policy makers. She is passionate about helping scientists engage with stakeholders, decision makers, and colleagues by more effectively communicating their work across the broad range of knowledge, experience, worldviews, and values that people hold.