Know Your Audience

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About the Online Workshop:

How many of us fall into the trap of using the same talk no matter who the audience and expect it to stick? For example, giving the same talk about ‘Antibacterial Resistance’ to doctors as you would to a class of 11-year-olds. Would the message stick? The answer is no! What would work then? Where does one even begin?

This online workshop, sponsored by the Kavli Foundation, is designed to help scientists know and connect with different types of audiences from general public, peers and professors to potential employers, policy makers, or family members. There is no one audience when it comes to science communication. The key tenet to effective science communication is getting to know who these different groups of audiences are, how to connect with them and shape your message.

Objectives:
  • Understand the importance of knowing about your audience for effective communication
  • Increase empathy for your audience - understand how they view you, and you view them
Fall 2019 Sessions:

Space for this online workshop is limited. Applications will be accepted on a rolling basis and participants will be notified upon acceptance. We will close applications for each session as they become filled.

Nicole Leavey's picture

Nicole Leavey, PhD

Assistant Professor of Practice

Nicole is an assistant professor of practice and an Alda-certified instructor at the Alan Alda Center for Communicating Science. She loves to connect research to practice while facilitating Alda Center experiential workshops. Nicole leads evaluation efforts for the different Alda Center curricula, and her research interests focus on scientists’ public engagement activities, science communication, and gender roles. She contributes to the Center’s evidence-based curriculum design process, and delivers communication workshops for scientists at academic and professional institutions. She holds a PhD in technology, policy and innovation from Stony Brook University’s College of Engineering and Applied Sciences.

Nancee Moes's picture

Nancee Moes, MFA

Improvisation Lecturer

Flowing from her work as an Alda-certified instructor, Nancee’s special focus is on building online curricula for the Alda-Kavli Learning Center that explore new ways to create authentic engagement. Few things excite her more than fully embodied communication and she is thrilled to be able to help scientists connect to their passion, their bodies, and their audiences. Nancee graduated magna cum laude from Grand Valley State University with degrees in communication and writing. She completed her graduate work in dramaturgy at Stony Brook University.

Temis Taylor's picture

Temis Taylor, PhD

Postdoctoral Associate

Dr. Temis G. Taylor is a Message Design Instructor and Science Communication Researcher at the Alan Alda Center for Communicating Science. As the Center’s lead on Climate Change Communication, she is an advocate for the development of communication skills as a pathway to reduce polarization and improve trust among scientists, the public, and policy makers. She is passionate about helping scientists engage with stakeholders, decision makers, and colleagues by more effectively communicating their work across the broad range of knowledge, experience, worldviews, and values that people hold.