Know Your Audience

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About the Online Workshop:

How many of us fall into the trap of using the same talk no matter who the audience and expect it to stick? For example, giving the same talk about ‘Antibacterial Resistance’ to doctors as you would to a class of 11-year-olds. Would the message stick? The answer is no! What would work then? Where does one even begin?

This online workshop, sponsored by the Kavli Foundation, is designed to help scientists know and connect with different types of audiences from general public, peers and professors to potential employers, policy makers, or family members. There is no one audience when it comes to science communication. The key tenet to effective science communication is getting to know who these different groups of audiences are, how to connect with them and shape your message.

Objectives:
  • Understand the importance of knowing about your audience for effective communication
  • Increase empathy for your audience - understand how they view you, and you view them
Fall 2019 Sessions:

Coming soon!

Space for this online workshop is limited. Applications will be accepted on a rolling basis. We will close applications for each session as they become filled.

Radha Ganesan's picture

Radha Ganesan, PhD

Assistant Professor of Practice & Message Design Lead

Radha Ganesan has been working in the areas of Education and Training for the past 13 years. She comes with extensive experience in designing and delivering professional development learning experiences for a wide range of sectors.

Nicole Leavey's picture

Nicole Leavey, PhD

Assistant Professor of Practice

Dr. Nicole J. Leavey is a Postdoctoral Research Associate at the Alan Alda Center for Communicating Science. She holds a Ph.D. in Technology, Policy and Innovation from Stony Brook University, College of Engineering and Applied Sciences. Her research interests focus on public engagement actions of scientists, science communication training and gender roles. She also contributes to evidence-based curriculum design and delivers communication training for scientists at both academic and professional institutions.

Brenda MacArthur's picture

Brenda MacArthur, PhD

Assistant Professor of Practice

In addition to her work as an Alda-certified facilitator, Brenda’s social science research into communication helps develop and continuously improve the Alda Center’s workshops. Brenda is dedicated to discovery of knowledge, and enjoys working at the Alda Center because of the team’s commitment to sharing information, and empowering others to do the same. Brenda holds a doctoral degree in health communication from George Mason University, and has published her work in peer-reviewed journals, books, and other publications.

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Nancee Moes, MFA

Improvisation Instructor

Nancee Moes graduated Magna Cum Laude from Grand Valley State University with degrees in both Communication and Writing, and she completed her graduate work in Dramaturgy at Stony Brook University.  Nancee received the '17-'18 Chancellor's Award for Excellence in Adjunct Teaching and is an honorary member of the Golden Key International Honor Society. Few things excite her more than embodied connection, and she is thrilled to be able to connect this passion with helping scientists engage audiences in their community, in other fields, and in the world at large.

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Temis Taylor, PhD

Message Design Faculty

Dr. Temis G. Taylor is a Message Design Instructor and Science Communication Researcher at the Alan Alda Center for Communicating Science. As the Center’s lead on Climate Change Communication, she is an advocate for the development of communication skills as a pathway to reduce polarization and improve trust among scientists, the public, and policy makers. She is passionate about helping scientists engage with stakeholders, decision makers, and colleagues by more effectively communicating their work across the broad range of knowledge, experience, worldviews, and values that people hold.